British Boating Magazine

BBM Publishing

British Boating Magazine

The UK’s largest independent quarterly, freely distributed Boating & Aqua lifestyle glossy magazine!

BBM Publishing Ltd

British Boating Magazine is a leading voice for the UK’s leisure marine community, published by BBM Publishing Ltd, the nation’s largest independent publisher of free, quarterly glossy lifestyle magazines.

As one of BBM’s flagship titles, British Boating Magazine reaches over 1 million boating enthusiasts each year, representing roughly a quarter of the publisher’s combined audience. From coastal cruisers to inland waterway sailors, our readers rely on the magazine for inspiration, expert advice, and insights into the products and services that enhance life on the water.

Supported by decades of combined publishing experience, BBM provides premium marketing solutions across print, editorial, digital, and social media channels, all tailored to the leisure marine sector.

Whether launching a new product, promoting a marina or service, or building brand awareness, British Boating Magazine ensures advertisers reach a passionate, influential audience at the heart of the UK boating community.

About Us

British Boating Magazine is one of the UK’s leading leisure marine lifestyle publications, proudly published by BBM Publishing Ltd, the UK’s largest independent publisher of freely distributed, quarterly glossy lifestyle magazines.

As a core title within the BBM Publishing portfolio, British Boating Magazine represents approximately one quarter of BBM’s total audience, engaging over 1 million readers annually across both print and digital platforms. We connect passionate boat owners, enthusiasts and marine professionals with the stories, destinations, expertise, products and services that define life on the water.

From inland waterways and coastal cruising to motor yachts, sailing, liveaboard lifestyles and marine innovation, British Boating Magazine celebrates every aspect of recreational boating in the UK. Our readership is highly engaged, knowledgeable and actively investing in their lifestyle — making the magazine a powerful platform for brands operating within the leisure marine sector.

Supported by over 80 years of combined publishing, editorial and industry experience from BBM Publishing Ltd, we deliver trusted content alongside high-performance marketing solutions. Our services include premium print advertising, editorial and advertorial features, online blogs, newsletters, and fully integrated digital and social media campaigns — all strategically aligned to the boating and marine marketplace.

Whether launching a new product, promoting a destination, or strengthening brand presence, British Boating Magazine provides advertisers with credible exposure, targeted reach and authentic engagement within one of the UK’s most valuable leisure industries.

Our Audience & Reach

The UK leisure marine industry contributes billions of pounds annually to the national economy, supporting a wide ecosystem of boat builders, marinas, equipment suppliers, service providers and tourism businesses. British Boating Magazine sits at the heart of this vibrant community, delivering authoritative editorial and marketing opportunities to a loyal, lifestyle-driven audience.

As part of the wider BBM Publishing Ltd network, British Boating Magazine benefits from extensive national distribution, established editorial standards and proven commercial expertise while remaining fully focused on the evolving needs of Britain’s boating community.

At British Boating Magazine, we don’t just report on boating we celebrate life afloat, support the marine industry, and help brands connect meaningfully with the people who live, work and relax on the water.

WHY ADVERTISE WITH BRITISH BOATING MAGAZINE

WHY US?

At British Boating Magazine, we provide integrated marketing solutions across print, digital, and live events, connecting brands with one of the UK’s most passionate leisure marine audiences. With decades of publishing expertise and a trusted presence in the boating sector, we help brands build awareness, engage enthusiasts, and drive measurable results.

PRINT ADVERTISING

Reach over 1 million boating enthusiasts annually through our high-quality, glossy magazine. From full-page spreads to advertorial features, your brand will connect with sailors, motor cruisers, and recreational boat owners in a highly targeted and respected environment.

Our tailored services are designed to elevate your brand and ensure maximum impact

Editorial & Sponsored Content

Boost credibility with editorial features or advertorial content tailored to the leisure marine sector. Our editorial team ensures your story resonates with boating readers and aligns with their interests.

Digital Marketing Solutions

Engage your audience online via website advertising, email newsletters, blogs, and integrated social media campaigns, including full social media management. Digital campaigns extend your reach and deliver measurable engagement and results.

Event Partnerships & Experiential Marketing

Connect with boating enthusiasts at major events, including the Southampton International Boat Show and Boat Life Shows. From live promotions to branded activations, we help your brand reach audiences directly on-site.

Multi-Channel Campaigns

Combine print, digital, and live event exposure into a fully integrated marketing campaign. Our team designs bespoke campaigns that maximize reach, engagement, and ROI for the leisure marine market.

Creative Design for British Boating Magazine

At British Boating Magazine, we understand that engaging content deserves exceptional design. That’s why we offer a fully in-house bespoke creative service, delivering high-quality print and digital designs tailored to the leisure marine community.

Custom Print Design

From full-page magazine ads to detailed advertorial layouts, we create visually striking print materials that capture the attention of boat owners, sailors, and marine enthusiasts.

Digital Creative

We design banners, social media visuals, email campaigns, and online content that extend your brand presence across digital platforms, reaching boating audiences wherever they consume content.

Integrated Branding

Our team ensures your designs remain consistent across print, digital, and experiential channels, reinforcing your brand identity in the leisure marine sector.

Collaborative Process

We work closely with you to understand your objectives, audience, and brand personality, translating your vision into impactful designs that resonate with marine enthusiasts.